Inspired by 12-year-old Jessie Rees (4/8/99-1/5/12), NEGU stands for Never Ever Give Up, and was Jessie’s motto and message that she shared with as many people as possible during her courageous fight. 5% of the purchase price from this bracelet will be donated to the Jessie Rees Foundation to help them encourage and support kids and families fighting cancer to Never Ever Give Up!
